Tag: coffee

EP 10: Coffee by James Hoffman

We are delighted to announce that COFFEA is back with an English language episode featuring very special guest James Hoffmann! This episode was recorded in 2018, between James’ lectures at a Let’s Talk Coffee event in Cartagena, Colombia. We were lucky to have a quick chat with this co-founder of Square Mile Coffee Roasters and the World Barista Champion in 2007.

Check out his thoughts about fermentation, how Brazilian coffee is perceived in the world and great tips for baristas who compete in national and international baristas championships.

You may also be interested in:

The World Atlas of Coffee: From Beans to Brewing — Coffees Explored, Explained and Enjoyed

The World Atlas of Coffee: From beans to brewing – coffees explored, explained and enjoyed

A New Social Contract (starthttps://www.facebook.com/LTcoffee/videos/301750797292484/s at 33:11) – James Hoffmann, Square Mile Coffee Roasters

Let’s Talk Coffee Event 2018 lectures

Kelly Stein – COFFEA’s host – was part of panelists at Let’s Talk Coffee 2018 with the theme Story: Explanation or Exploitation? (starts at 37:48)

Guest:

James Hoffman, co-founder of Square Mile Coffee Roasters, and the Managing Director. Working in coffee since 2003, as a barista, barista trainer and more recently also as a speaker and consultant. He was the World Barista Champion in 2007 and also published “The World Atlas Of Coffee”. info@squaremilecoffee.com

RESUMO:

Estamos felizes em retomar os episódios em inglês do COFFEA com um convidado muito especial: James Hoffmann. Essa entrevista foi gravada em 2018 durante o evento Let’s Talk Coffee em Cartagena, Colombia. Tivemos sorte que ter essa conversa rápida com o co-fundador da Square Mile Coffee Roasters e campeão mundial do World Barista Champion em 2007. Nessa conversa (em inglês) falamos sobre fermentação, como o café brasileiro é recebido no mundo e confira dicas imperdíveis para baristas que querem competir!

CORTA CAMINHO

08’55” – Thoughts about fermentation to enhance coffee flavors.

15’01” – Are international judges biased (in a negative way) when baristas use Brazilian coffee at the World Barista Championship?

20’06” – Don’t miss Hoffman’s tips to baristas who want to compete.

23’24” – Hoffman’s ideas to redesign how coffee trade is done worldwide promoting a new mindset as he calls as “new social contract”.

Audio edition: Eduardo Garcia

Image: James Hoffmann’s website

COFFEA SUPPORTERS: Thiago Antonio Aires Ribeiro, Marcio Vasques, Vinicius Porazza, Flavia C Pogliani, Napoleon G Mizusawa, Loris Robert Heleno, Lidiane Maria dos Santos, Heitor Costa Marques Júnior, Leandro Dessi de Paula, Ana Paula Rosas Batista, Cristiane Zancanaro Simoes, Juliano Goes, Matheus Almeida, Rodrigo Mascarenhas, Alex Machado Borges, Erica Cremonini Takano, Fernando Batista, Luiz Humberto Melchert Marques, Reynaldo Anauate, Silvia Magalhaes, Minas Espresso INC, Bruno Nobre, Janice Kiss, Renan D Brito, Isabella Brioitto de Melo, Ana Cristina Machado, Ciro Mecenas, Luiz Guilherme Couto Pereira, Viviani Rocha, Luiza Silva Balthazar, Veronika Maria Borges da Fonseca Japiassu, Filipe Mello Correa, Sandra Paola Bittelbrunn, Rafael Augusto Menezes Lohmann, Rodrigo Bertolotto, Lidia M Oliveira, Concetta Marcelina, Gustavo M Figueiredo, Gisele Rodrigues Coutinho, Nayra H V Caldas, Erica Cremonini Takano, Sandra Sousa, Tiago Ebisui, Lucas Veturim, Pablo Kadji Yuba, Antonio Pinto, Fred Ziegler, Nelson do Nascimento Vieira Calheiros Junior, Tiberio Valença Ribeiro, Marcel P D Maia, Carolina Wolff Schwambach Gomide, Natalia B Gomes, Giovana Nacarato, Rebecca Nogueira, Manoela T Andrade, Rafael Serato, Roberta F S Silva, Aline Codo De Faria, Regina Machado, Breno Augusto Marques da Silva, Marcia H T Santos, Mariano Martins de Almeida Monteiro, Lara Campos Lima, Mariana Lobato, Marcia Yoko, Samua Furlan Jacyntho, Martha Grill, Isabela Caper, Fabiola Filinto, Mariano Martins, Amanda Lube Murphy, Anderson de F Chaves Freitas Chaves, Paula Dulgheroff, Bruna Soares, José Renato Rodrigues Alves, Christiane Guillard, Josiana Bernardes, Angelo de Assis, Fernando Santana, Franciele Gomes, Michelle Johnson, Bruna Dias, Sergio Henrique Miranda Junior, David Santos, Ana Carolina Rizzi, Felype Hastenreiter Leite Rodrigues, Minervina Maria Monteiro Mendes, Aguinaldo José de Lima, Giuliana Bastos, Gustavo Martins Stu, Jéssyka Planski, Loraine Barcha Garutti, Regina Célia Barbieri Machado, Julio Villasmil Kupferschmid, Carlos A B Dias, Pedro Hastenreiter Leite Rodrigues, Valdick Oliveira, Arthur Rieper.

EP 13: Como o COFFEA nasceu?

Antes de lançar a nova temporada com conteúdo exclusivo e inédito, fazemos um convite: quer saber como o primeiro podcast de café do Brasil e o primeiro bilingue do mundo nasceu?!

Foi na Fazenda Santa Isabel, na cidade de Ouro Fino – Minas Gerais, que a ideia realmente ganhou força. O projeto, porém, não seria possível sem o apoio incondicional do Estúdio Siamo (criou toda a parte visual do COFFEA) e um dos pioneiros do mercado brasileiro de podcast Tato Tarcan e Prof Maury do Ultrageek. São eles que me ajudaram a contar a história de como o COFFEA nasceu nesse episódio.

Convidados:

Tato Tarcan (@tatotarcan) – tato@redegeek.com.br

Prof. Maury (@profmaury) – maury@redegeek.com.br

Confira o Ultrageek:

http://www.redegeek.com.br/
https://www.instagram.com/redegeek/
https://www.youtube.com/RedeGeek

Ultrageek #400 –

Episódios Ultrageek sobre café com Kelly Stein

ABSTRACT:

Before launching COFFEA’s next season, why not share with you all (in Portuguese) how the first coffee focused podcast in Brazil (and the first bilingual in the world) was born?!

It was in coffee farm in Minas Gerais (how clichê is that?! hahaha) that the idea started. But this project wouldn’t be possible without unconditional support of Estúdio Siamo (responsible for the logo) and the podcast pioneers in Brazil: Tato Tarcan and Prof Maury from Ultrageek.

If you want to practice your Portuguese skills, hit play!

CORTA CAMINHO

03’13” – Com vocês, os grandes padrinhos que ajudaram fazer o COFFEA uma realidade: Tato Tarcan, Prof Maury e seu lendário Ultrageek (podcast)

12’51” – A função do jornalismo por Kelly Stein

15’25” – O dia fatídico em que o COFFEA realmente nasceu dentro de uma fazenda de café (Santa Isabel) em Minas Gerais

24’31” – Entenda o que é jornalismo independente e apoie o COFFEA!

Edição: Eduardo Garcia

ASSINANTES COFFEA:

Os mais sinceros agradecimentos a todxs que ajudaram com apoio financeiro, a todxs que continuam ajudando e que pretendem apoiar o COFFEA.

Thiago Antonio Aires Ribeiro, Marcio Vasques, Vinicius Porazza, Flavia C Pogliani, Napoleon G Mizusawa, Loris Robert Heleno, Lidiane Maria dos Santos, Heitor Costa Marques Júnior, Leandro Dessi de Paula, Ana Paula Rosas Batista, Cristiane Zancanaro Simoes, Juliano Goes, Matheus Almeida, Rodrigo Mascarenhas, Alex Machado Borges, Erica Cremonini Takano, Fernando Batista, Luiz Humberto Melchert Marques, Reynaldo Anauate, Silvia Magalhaes, Minas Espresso INC, Bruno Nobre, Janice Kiss, Renan D Brito, Isabella Brioitto de Melo, Ana Cristina Machado, Ciro Mecenas, Luiz Guilherme Couto Pereira, Viviani Rocha, Luiza Silva Balthazar, Veronika Maria Borges da Fonseca Japiassu, Filipe Mello Correa, Sandra Paola Bittelbrunn, Rafael Augusto Menezes Lohmann, Rodrigo Bertolotto, Lidia M Oliveira, Concetta Marcelina, Gustavo M Figueiredo, Gisele Rodrigues Coutinho, Nayra H V Caldas, Erica Cremonini Takano, Sandra Sousa, Tiago Ebisui, Lucas Veturim, Pablo Kadji Yuba, Antonio Pinto, Fred Ziegler, Nelson do Nascimento Vieira Calheiros Junior, Tiberio Valença Ribeiro, Marcel P D Maia, Carolina Wolff Schwambach Gomide, Natalia B Gomes, Giovana Nacarato, Rebecca Nogueira, Manoela T Andrade, Rafael Serato, Roberta F S Silva, Aline Codo De Faria, Regina Machado, Breno Augusto Marques da Silva, Marcia H T Santos, Mariano Martins de Almeida Monteiro, Lara Campos Lima, Mariana Lobato, Marcia Yoko, Samua Furlan Jacyntho, Martha Grill, Isabela Caper, Fabiola Filinto, Mariano Martins, Amanda Lube Murphy, Anderson de F Chaves Freitas Chaves, Paula Dulgheroff, Bruna Soares, José Renato Rodrigues Alves, Christiane Guillard, Josiana Bernardes, Angelo de Assis, Fernando Santana, Franciele Gomes, Michelle Johnson, Bruna Dias, Sergio Henrique Miranda Junior, David Santos, Ana Carolina Rizzi, Felype Hastenreiter Leite Rodrigues, Minervina Maria Monteiro Mendes, Aguinaldo José de Lima, Giuliana Bastos, Gustavo Martins Stu, Jéssyka Planski, Loraine Barcha Garutti, Regina Célia Barbieri Machado, Julio Villasmil Kupferschmid, Carlos A B Dias, Pedro Hastenreiter Leite Rodrigues, Valdick Oliveira.

EP 12: Certificações SCA e Q-Grader

Você também faz salada e muita confusão quando tentava entender as categorias e níveis de certificações SCA (Specialty Coffee Association) e CQI (Coffee Quality Institute)? CALMA. A gente te explica! Barista Foundantion, Q-Grader, Roasting Intermediate são alguns dos termos em inglês que podem confundir os jovens profissionais que começaram a atuar no mercado de cafés recentemente. Por isso, convidamos a diretora executiva da BSCA Vanusia Nogueira para explicar quem é o quê na fila do pão.

Nesse episódio, descobrimos que um Q-Grader fica “trancado” em um treinamento por seis dias e tem que passar em 42 provas para ter a certificação. Ouch!

Convidada:
Vanusia Nogueira, diretora executiva da BSCA (Brazilian Specialty Coffee Association).
info@bsca.com.br

LINKS PARA OS CURSOS:
Programa Educacional BSCA – SCA
BSCA Cursos – CQI Q-Grader
BSCA Cursos – CQI Q-Processing

Dos 29 profissionais mencionados nesse episódio, 11 deles já estão na ativa e têm autorização para aplicar testes e cursos da SCA e/ou CQI em todo o Brasil. São eles:

Authorized SCA Trainer (AST)
Adriana Valinhas – Módulo Barista (Rio das Ostras – RJ)
Analice Pereira Carvalho – Módulos Barista e Brewing (Manaus – AM)
Bruno Schiavon Borgo – Módulos Brewing e Sensory (Curitiba – PR)
Camila Franco – Módulo Brewing (Curitiba – PR)
Eduardo Scorsin – Módulo Barista (Curitiba – PR)
Edgar Martins – Módulo Sensory (Curitiba – PR)
Ellen Krause – Módulos Brewing e Sensory (Curitiba – PR)
Georgia Franco de Souza – Módulos Torra, Brewing e Sensory (Curitiba – PR)
Luiz Melo – Módulo Torra (Curitiba – PR)
Rafael Serato – Módulo Barista (Curitiba – PR)
Roberto Luiz Gregatti – Módulo Sensory (Lambari – MG)

Outros profissionais que também podem dar a certificação:
Josiana Bernardes – http://www.idcoffeelab.com/
Garam (http://www.umcoffeeco.com.br/pt/um-coffee-co-academy/)

ABSTRACT:
Barista Foundantion, Q-Grader, Roasting Intermediate are some of the terms in English that might confuse new coffee professionals in Brazil. Our guest, BSCA’s executive director Vanusia Nogueira explains what changed since SCAA and SCAE unification. She also tells that a Q-Grader needs to have a good performance in 42 tests applied in six days in a roll. Ouch!

If you want to “pimp” your coffee career and practice your Portuguese skills, hit play and have fun! [episode only in Portuguese]

CORTA CAMINHO
11’11” – Entenda as cinco categorias e os níveis das certificações da SCA (Specialty Coffee Association)
22’14” – Q-Graders e suas 42 provas aplicadas em seis dias de curso. Ouch!

EP 11 Origens Brasileiras Cerrado Mineiro

Antes da década de 1970, não havia quase nada por lá. O Cerrado Mineiro que conhecemos hoje é resultado da persistência, tecnologia e muita ciência aplicada na agricultura, em especial na produção de cafés. Com menos de 50 anos dedicados à cafeicultura, a região vem despontando em seus recordes de produção e ótimas colocações em concursos de qualidade. Foi também a primeira a lançar café de denominação de origem no Brasil e acabou de lançá-la no mercado internacional, nos Estados Unidos.

Para contar sobre essa aventura louca de produzir café onde ninguém botava fé, convidamos o engenheiro agrônomo Juliano Tarabal, superintendente da Federação dos Cafeicultores do Cerrado Mineiro.

Convidado:
Juliano Tarabal, engenheiro agrônomo e superintendente da Federação dos Cafeicultores do Cerrado Mineiro.
juliano.tarabal@cerradomineiro.org

ABSTRACT:
Before the 1970’s, there was almost nothing in this region. Cerrado Mineiro that we know nowadays is a result of endurance, technology and lots of science applied to agriculture, especially in the coffee production. Even with less than 50 years in coffee production, this Brazilian origin is calling attention by its production records and great awards in quality contests. In addition, this was the first region to launch officially the Origin Denomination in Brazil and it just launched it in the international market (US).

In order to tell this crazy quest in producing coffee where nobody imagined agricultural farms were possible, we invited the agronomic engineer, Juliano Tarabal. Today, he is working to promote the region with the Cerrado Mineiro Coffee Producers Federation.
[episode only in Portuguese]

CORTA CAMINHO
12’23” – Como a produção de café começou no Cerrado Mineiro?
19’01” – Vamos falar sobre inovação e mecanização na cafeicultura?
30’45” – O que é e a importância da Denominação de Origem
38’39” – Terroir existe ou não? Uma questão de conceito!

EP 04: Coffee Seasonality in Brazil

Pruning, fertilizing, harvesting and choosing different strategies in the coffee farm can be challenging. For this reason, we invited the Agronomist Engineer Gustavo Guimarães to explain basic concepts about coffee plantation and describe the coffee seasonality in Brazil. More than a coffee calendar, our conversation will bring some curiosities related to Cerrado Mineiro where he works nowadays.

During the conversation, he suggested an international agricultural internship and exchange programs that you can apply here. For more information about Federação dos Cafeiculturores do Cerrado Mineiro (Cerrado Mineiro Coffee Producers Federation).

Guest:

Gustavo Guimarães, Agronomist Engineer gratuated at Federal University of Lavras (UFLA) and he works at Cerrado Mineiro origin nowadays.

RESUMO

Poda, fertilização, colheita e a escolha de diferentes estratégias de gerenciamento da fazenda de café pode ser desafiador. Por isso, convidados o engenheiro agrônomo Gustavo Guimarães para explicar os conceitos básicos do cultivo de café e também descreve a sazonalidade do cafeeiro no Brasil. Mais que um simples calendário do café, nossa conversa também falará sobre curiosidades do Cerrado Mineiro, região onde Guimarães trabalha atualmente.

**Episode’s photo by Eric Rothermel on Unsplash.

Short Cut

If you don’t have time to listen to the episode, we prepared a nice short cut with important topics so you can go straight to the point that you are interested.

  • 4:00

    Have you ever thought about doing exchange programs in farms?

  • 06:00

    Did you know that the coffee calendar in Brazil starts during spring (September)?

  • 16:27

    What are the challenges throughout the coffee year?

  • 21:30

    Learn more about innovations and field experiments in Cerrado Mineiro.

EP 02 – Brazilian Women in Coffee

There are hundreds and thousands of women working away from the spotlight to promote the coffee business in Brazil. This current reality is inherited from the past, when traditionally men can be found in official documents (contracts, receipts, business negotiations) while women were invisible working on the fields with no record or paper signed by them. If you consider only documents, they don’t exist.

Nobody talked about the historical and actual omission until The International Trade Center and the Sustainable Coffee Program published reports in 2012 and 2014 stating that ‘women doing little of the field and harvest work in Brazil (highly mechanized and often alternative jobs for women)’. The reports that caused commotion in Brazil are: Coffee Exporter’s Guide (Third Edition) and Sustainable coffee as a family business – approaches and tools to include women and youth.

Brazilian women in coffee were puzzled with this information and they decided to map every single woman in the coffee chain, from farmers to traders. In order to share a little about this project and information about real production in Brazil, we invited the producer Fabíola Filinto and the barista Helga Andrade.

*If you want to learn more about IWCA research here in Brazil, click here.

Reports mentioned in this episode:
The International Trade Center published the report The Coffee Exporter’s Guide (Third Edition) in 2012. The chapter 3, page 61, the document state that: ‘In 2008, ITC conducted a survey on the role of women in the coffee sector. Twenty-five persons, mainly women, in 15 coffee producing countries in Africa, Asia and Latin America, provided information. The survey showed considerable differences between individual countries with, for example, women doing little of the field and harvest work in Brazil (highly mechanized and often alternative jobs for women), but as much as 90% in some African countries (nearly all manual). Women play only a small role in in-country trading in most countries, whereas in Viet Nam this is around 50%. The data gathering was limited to 15 very different countries only, but at least made it possible to indicate a kind of ‘typical’ role of women in the sector.’
Full report here.

Two years later, the Sustainable Coffee Program published the report Sustainable coffee as a family business – approaches and tools to include women and youth. You can find at page 12 the following excerpt ‘In Brazil, where a third of the world’s coffee is produced, you find a very low percentage of women in field work and harvest, due to the high level of mechanized farming.’
Full report here.

Credits for the audio’s excerpts used in this episode:
The Coffee Song by Frank Sinatra

Daria Illy talked about the first conference for Women in the World of Coffee in this institutional video.

The voice in this excerpt belongs to Yuliana DolokSaribu, a producer in Sumatra. This episode is about Brazilian women in coffee, however, her speech describes women in coffee realities in different parts of the world and in Brazil too. The male voice belongs to Sam Filiaci, Starbucks coffee supplier and this is the institutional video that Starbucks produced in 2016.

The International Trade Centre (ITC) promoted business-to-business meetings on the sidelines of the Specialty Coffee Association of America’s annual event from 9-12 April in Seattle, Washington, in 2015. In that occasion, women coffee entrepreneurs from Africa and Latin America stand to sell 378 tons of coffee, worth $1.25 million.

The excerpts published in this episode are from this video and the speakers are:
1 – Mirian Klas Rothert, coffee farmer at Pioneer North of Paraná in Brazil.
2 – Dorienne Rowan-Campbell from Roman’s Royale in Jamaica.
3 – Jake, Elster, CEO of Crop to Cup Coffee Importers in the United States.
4 – Mary Allen Lindemann, Co-owner of Coffee By Design inthe United States.
5 – Celeste Fumagalli coffee farmer at Gold Grains in Guatemala.

Guests:
Fabíola Filinto, co-owner of Santa Margarida farm and Martins Café.
Helga Andrade, barista and International Women in Coffee Alliance (IWCA) member in Brazil.

RESUMO:
Depois que a The International Trade Center e Sustainable Coffee Program publicaram em relatórios oficiais que a presença da mulher quase não existe na cafeicultura brasileira, questionamentos sobre a questão de gênero na produção de café começaram a surgir.

Para falar sobre o assunto, convidamos a produtora de café Fabíola Filinto e a barista Helga Andrade. Durante a conversa, algumas reflexões são feitas e o projeto de livro que mapeará a presença das mulheres brasileiras na cafeicultura foi apresentado.

Se você quiser ler os relatórios na íntegra, acesse os links acima.

SHORT CUT
01:05 – Meet the guests: Fabíola’s and Helga’s introduce themselves and their history with coffee.
06:26 – Let’s talk about these international reports.
16:21 – The IWCA Brazil’s project is mapping all the Brazilian women working in the coffee chain. Learn more how you can help with this survey.

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